Graphic design and illustration brand, Snowtap, and KJG, which manages the Snowtap consumer products program, have announced the appointment of Renaissance Licensing as a sub-licensing agent to look after the Snowtap brand in the North American market.
Renaissance will be tasked with expanding the market reach of the Snowtap brand’s consumer products program that has been managed by KJG since 2021, when KJG signed a deal for Snowtap to appoint The Art File, an independent publisher of greeting cards, stationery and gifts, as its leading greeting card publisher. Based on Snowtap’s natural-world-inspired designs, the greetings cards have sold over 230,000 cards to date, and plans are underway for new Christmas cards for this year.
Since 2021, retail and licensing activity for the brand has grown in the U.K. across social stationery, gifts, toys, games, puzzles and calendars, leading to growing interest from other regions.
“We are delighted to have been chosen by Snowtap to represent the brand in the North American market and are excited to bring the team’s distinctive style to new consumers across a range of categories in our home market,” says Ryan Kernan, founding partner, Renaissance.
“Following the growth of the Snowtap brand in so many licensing categories in the U.K., we’re absolutely thrilled to be bringing the brand to the U.S. and Canada,” say Susy Snow and Gracie Tapner, founders, Snowtap. “We feel this will be a very exciting new phase for Snowtap and, with the expertise and vast experience of Renaissance behind the brand, a very successful one.”
“Snowtap has enjoyed strong growth since 2021, and with international interest growing in this enormously appealing brand, this is a perfect time to bring Snowtap to a wider global audience,” says Kirsty Guthrie, director, owner, KJG. “Where better to start than in one of the world’s biggest markets with the support of two respected licensing figures? We’re delighted to be working with Ryan and Liz and are certain that Renaissance will repeat Snowtap’s U.K. success in this important market.”
